PR Category: Politics
Date Added: 24 April 2012
Plan Canada is a global movement for change, mobilizing millions of people around the world to support social justice for children in developing countries.
FOR IMMEDIATE RELEASE:
New Online Game Launched on World Malaria Day to Combat Deadly Disease
TORONTO, Ontario, April 24, 2012 – Canadians have lots of reasons to enjoy mashing mosquitoes. But now with a new online game called Mosquito Masher, they can bash those bothersome bugs and save lives at the same time.
"Malaria is the number one killer of children under five in Africa, claiming one life every 45 seconds," says Plan Canadas Dr. Tanjina Mirza. "It is spread through the bite of a mosquito carrying a parasite. This disease was eradicated in Canada over 50 years ago, but continues to claim the lives of children and families in Africa, where 90% of the worlds malaria cases occur."
In fact, the disease contributes to the death of 10,000 pregnant women and 20,000 babies in Africa every year. To mark World Malaria Day on April 25, Plan Canada created the fun and interactive Mosquito Masher game as a new way to help combat the disease.
How it works
Players get the pleasure of mashing mosquitoes online. For every 10,000 points earned by any player, Plan Canada and its partner, Spread the Net, will donate an insecticide-treated, mosquito-repellent, anti-malaria bed net to an African family. During the game, players will not only earn points and collect power-ups, but will also learn interesting malaria facts and also about malaria prevention. Questions are answered within the game such as: ‘What is malaria?, ‘How do people get malaria? and ‘What are malaria symptoms? The ultimate goal of the game is to send 10,000 nets to protect children and their families from malaria.
"Using an insecticide-treated bed net is the best way to prevent the mosquito bites that cause malaria," adds Mirza. "Players of Mosquito Masher can actually help save lives."
Plan has been working to combat malaria in 43 countries across Africa and Asia. Plans programs strengthen community-based management of malaria and other infectious diseases in these countries. In addition, Plan provides pregnancy care, organizes birth registration campaigns, and immunization programs for pregnant women, children, and their parents who also receive free long-lasting insecticidal nets. Plan also coordinates malaria awareness and prevention programs in communities and works with local governments to integrate malaria programs within local health service delivery.
Visit plancanada.ca to play Mosquito Masher today.
• Half the worlds population – about 3.3 billion people – are at risk of contracting malaria.
• Globally, there are 250 million malaria cases and nearly one million deaths each year.
• Malaria kills more African children than any other disease, resulting in one death every 45 seconds.
• Malaria contributes to the death of 10,000 pregnant women and 20,000 babies in Africa every year.
About Spread the Net
Spread the Net is a grassroots campaign founded by Belinda Stronach and Rick Mercer, designed to educate, motivate and inspire Canadians to help end preventable malaria deaths by raising funds and awareness to support the purchase and distribution of bed nets to children and families in Africa.
Spread the Net works on a project-by-project, needs based approach with a variety of partners on the ground to purchase and distribute bed nets to some of the most malaria endemic countries in Africa. For more information, visit spreadthenet.org.
About Plan Canada
Plan is a global movement for change, mobilizing millions of people around the world to support social justice for children in developing countries. Founded in 1937, Plan is now one of the worlds oldest and largest international development agencies, working in partnership with millions of people around the world to end global poverty. Not for profit, independent and inclusive of all faiths and cultures, Plan has only one agenda: to improve the lives of children. For more information, visit plancanada.ca
For media inquiries, contact:
Abigail Brown, Plan Canada
T: 416-920-1654 ext 277
C: 647- 971-3764
Katie Agostino, Spread the Net
T: 416-531-1919 ext 224
Media Contact Details
416-920-1654 ext 277
Press Release Keywords:
Mosquito Masher, Plan Canada, child sponsorship, charity gifts, charity gifts
PRBox Ref: 6317